Local SEO for Stoke-on-Trent businesses that want to be found by nearby customers.
Stoke-on-Trent is a city of six towns, each with its own high street, its own industrial history and its own way of doing things. From Longton to Burslem, businesses tend to serve a patch: a few streets, a neighbourhood, maybe the whole of the Potteries. Customers search for what they need in a similar way. They type things like "plumber in Stoke-on-Trent" or "cafe near me" and they expect to see local names first.
That is where local SEO comes in. It is not about trying to outrank national chains for broad terms. It is about making sure your business shows up when someone nearby is actively looking for what you do. For most small businesses, that is the search traffic that matters. A well optimised Google Business Profile, a technically sound website and content that answers real local questions can put you in front of those customers.
We build websites with this in mind from the start. The structure, the copy, the metadata and the way pages link together all work towards the same goal: helping your business appear in local search results and, more importantly, giving visitors a reason to get in touch. A website that ranks but does not convert is just an expensive brochure.
Stoke-on-Trent has a strong independent scene, from pottery studios to family trades that have been running for decades. These businesses do not need a huge digital presence. They need to be found by the right people at the right time. That is what we aim to deliver.
A website that works on a phone, loads quickly and makes it obvious what you do. We design and build sites that are easy to manage and built to bring in enquiries.
Before we start, think about what you want visitors to do: call, email, fill in a form or visit your shop. That decision shapes the whole design.
An online shop that is simple to run and easy for customers to use. We set up product pages, payment and shipping, and make sure the technical side is sound.
You will need product photos and descriptions ready, or we can help you plan them. The goal is a shop you can run yourself without needing a developer for every change.
Practical search engine optimisation for local businesses. We focus on the searches that are likely to bring real enquiries, not just traffic for its own sake.
We start by understanding what your customers actually search for. Then we make sure your website and your Google listing are the best answer they find.
Ongoing maintenance and improvements so your website stays fast, secure and up to date. Ideal if you do not want to deal with updates, backups and small fixes yourself.
You can hand over the technical side and get on with running your business, knowing the site is being looked after.
Plumbers, electricians, builders, roofers, landscapers and similar. These businesses depend on local enquiries, and a good Google Business Profile is often more important than the website itself. We make sure both work together.
From pottery shops to food specialists, local retailers need to show up in local searches and make it easy for people to find their opening hours, location and what they sell. We build sites that do that without overcomplicating things.
People search for places to eat and drink on their phones, often at the last minute. A fast, mobile-friendly site with clear menus, opening times and a map link can make the difference between a visit and a pass.
Local organisations often need a simple, clear website that tells people what they do and how to get involved. We build sites that are easy to update and do not cost the earth.
Accountants, solicitors, surveyors and consultants. These businesses need to look credible and be easy to find when someone searches for their service in Stoke-on-Trent. We build sites that reflect that and rank for the right terms.
Call or email with a rough idea of what you need. We will ask about your services, your customers and what you want the website to do. No jargon, just a conversation.
If you have a website, we look at how it is performing, what is working and what is not. If you do not have one, we look at your Google Business Profile and your competitors in local search.
You get a clear proposal with what is included, how long it will take and what it will cost. No hidden extras, no surprises. You know exactly what you are paying for.
We design the site, write the copy, sort out the technical SEO and set up your Google Business Profile if needed. You can be as involved as you like, or leave it to us.
Once the site is live, we show you how to update it and make sure everything is working. We check the basics: page speed, mobile view, forms, maps and search visibility.
If you want ongoing help, we offer care plans and SEO plans. If not, the site is yours and you can manage it yourself. Either way, we are here if you need us.
Stoke-on-Trent is not one big market. It is a collection of smaller markets. Someone in Tunstall looking for a hairdresser is not going to travel to Meir unless they have a good reason. They will search for a hairdresser near them, and they will pick from the results they see.
That means your website and your Google Business Profile need to be set up for local search. Your name, address and phone number should be consistent everywhere they appear. Your Google listing should have the right categories, accurate opening hours and a few good photos. Your website should mention the areas you actually serve, without stuffing place names into every sentence.
We see a lot of websites that are technically fine but invisible in local search. They have no Google Business Profile, or the profile is incomplete. Their pages do not mention the towns and villages they serve. Their site is slow on a mobile, and Google notices. These are all fixable problems.
Local SEO is not a one-time job. It is about keeping your information accurate, adding useful content when it makes sense and making sure your website stays healthy. That is what we do.
Many businesses in Stoke-on-Trent have websites that were built years ago and have not been touched since. They look dated, they are slow on a phone and they do not show up in search results. The business owner knows the site is not working but does not know where to start.
We start by looking at what the site does well, if anything. Sometimes the content is fine and the problem is technical: poor hosting, missing metadata, broken links. Sometimes the whole thing needs rebuilding. We will tell you honestly which it is.
A rebuild is a chance to think about what you actually want the site to do. Do you want more phone calls? More form enquiries? More people walking into your shop? The design, the copy and the structure should all point towards that goal. We do not build sites that just look nice. We build sites that work.
If you want to talk about your website or your SEO, get in touch. We are based in Cheadle, Staffordshire, and we work with businesses across Stoke-on-Trent and the surrounding areas. Call 07930 127013 or email timthunderhatcom. We will have a look at your current site, talk about what you need and give you a straight answer on what it will cost.
Built for Potteries searches — Maps, reviews and town pages.
£300 from
For new businesses that need to look established fast.
£500 from
For businesses competing on Google in their patch.
£100 /month
Stay fast, secure and climbing — handled for you.
We check Maps, listings and your site against real Stoke searches.
Profile completeness, consistency and technical blockers first.
Reviews, town pages and content that match how customers search.
Monthly enquiry-focused reporting, then we adjust.
Can't see your question? Call or send a message and we'll answer it.
It depends on what you need. A one-off SEO review and basic on-page work might start from a few hundred pounds. Ongoing SEO plans start from £100 per month. We will give you a fixed price before we start, based on the work involved.
A Google Business Profile can help you appear in local results without a website, but a website gives you more control and more opportunities to be found. Most businesses benefit from having both. We can help you set up a simple site if you do not have one.
It varies. Some changes, like fixing a Google Business Profile or improving page speed, can have an effect within weeks. Ranking for competitive search terms can take months. SEO is a long-term investment, not a quick fix. We will be honest about what to expect.
Yes. We can set up or improve your profile, make sure your information is accurate, add relevant categories and help you manage reviews. This is often one of the most effective things a local business can do.
Yes. We are based in Cheadle, Staffordshire, and we work with clients across Staffordshire, the West Midlands and beyond. Most of our work is done remotely, so location is not a barrier.
Tell us about your business and what you need — a new website, better rankings, or both. Free, no-obligation chat with Tim.
