SEO in Stoke that puts you on the map
Stoke runs on recommendations — and recommendations now come with a Google search attached. Thunderhat gets Potteries businesses found, trusted and called.
Stoke-on-Trent's search landscape is fiercely local. A plumber in Longton competes with plumbers in Longton — not London. That makes local SEO the highest-value marketing a Potteries trade or service business can buy: urgent need, nearby search, tap to call.
The playbook is proven minutes from your door. A Stoke-area chimney sweep reached the top of page one for high-value local phrases within a month of a rebuild-plus-SEO engagement — through town-targeted pages, a tuned Google Business Profile and technical fixes, not tricks. Pair it with a Stoke website built to convert, and every ranking works harder.
From Maps pack to first call
Most Stoke enquiries start in the Maps pack — those three businesses Google shows first. Getting there takes complete profiles, consistent listings, genuine reviews and location-relevant pages. We handle all of it, keep it maintained with care plans from £100/month, and show you the enquiry numbers monthly.
Start with a free review
Tell us what you do and where — we'll look at your current visibility and tell you straight what's holding you back and what it would take to fix. Free, no obligation, no jargon.
What's included
- Maps & “near me” optimisation for the six towns
- Review strategy that compounds month on month
- Town-specific service pages with real local detail
- Technical SEO: speed, mobile, listings consistency
- Content answering what Stoke customers ask
- Honest monthly reporting — enquiries, not just traffic
Clear prices, fixed before we start
You only pay for what you actually need — no agency fluff, no surprise extras.
Starter
£300 from
For new businesses that need to look established fast.
- Up to 5 pages
- Mobile-first design
- Contact & maps
- Google Business setup advice
Growth + SEO
£500 from
For businesses competing on Google in their patch.
- Everything in Starter
- Keyword & local research
- Location & service pages
- Speed & technical SEO
Care & SEO
£100 /month
Stay fast, secure and climbing — handled for you.
- Updates & backups
- Security monitoring
- Monthly SEO improvements
- Plain-English reporting
How it works
Discovery
A chat about your aims and who you're trying to reach. No 40-page brief.
Design & build
Your layout, content and functionality come together. You approve before anything's final.
Launch & refine
Speed checks, SEO foundations and analytics — then go live with confidence.
Support
Handover training or an ongoing care plan. Never left on your own.
Also serving nearby
SEO in Stoke — FAQs
Can't see your question? Call or send a message and we'll answer it.
How do Stoke customers search?
With town names (Hanley, Longton, Burslem…) or through Google Maps and “near me” phrases. Optimising for that behaviour — not generic national terms — is what wins work.
My competitors have hundreds of reviews — can I catch up?
Often yes. Review velocity and replies matter as much as totals, and most competitors ask inconsistently. A simple routine compounds fast.
Do you guarantee rankings?
No — and run from anyone who does. You get solid, sustainable work based on what Google actually rewards, reported honestly.
Can you work with our existing website?
Usually. Technical fixes, better content and local signals rescue many sites without rebuilding. A rebuild is recommended only when it genuinely pays.
What does SEO cost in Stoke?
One-off audits and tune-ups are fixed-fee; monthly plans start from £100. You will know exactly what you get before spending anything.
Want Stoke customers finding you first?
Tell us about your business and what you need — a new website, better rankings, or both. Free, no-obligation chat with Tim.
- Straight answers, fast
- Clear, upfront pricing
- Still here after launch