Staffordshire Chimney Sweep

A full digital refresh for one of Staffordshire's most trusted chimney specialists, with clear messaging, strong local SEO, and a professional look to match their reputation.

The old site undersold an excellent business. We rebuilt it around the searches customers actually type, town by town across Stoke-on-Trent and Staffordshire, with a Google Business Profile tuned to match and service pages written for readers first.

Within a month, the business was ranking at the top of page 1 for a number of high-value localised phrases. Not vanity traffic: real enquiries from people who needed a sweep nearby. It is the clearest demonstration of what practical local SEO does when the foundations are right.

The brief

Staffordshire Chimney Sweep needed a website that reflected the quality of their work. The old site was dated and hard to find. Customers searching for a chimney sweep in their town often landed on national directories instead.

The goal was simple: make it easy for local homeowners to find the business, understand the services, and get in touch. That meant a clean, mobile-first design, clear calls to action, and content that answered real questions about chimney sweeping, repairs, and stove installation.

Preparation

Before writing a line of copy, we looked at how people search for chimney services in Staffordshire. The phrases vary by town: "chimney sweep Stoke-on-Trent", "chimney sweep Stafford", "chimney repairs Newcastle-under-Lyme", and so on.

We mapped the main services to dedicated pages, each targeting a specific search phrase. We also audited the existing Google Business Profile and found it was incomplete and inconsistent with the website. That had to be fixed, because local rankings depend on both.

The work

Website rebuild

We built a new WordPress site with a straightforward structure: home, services, areas covered, and contact. Each service page explains what the job involves, how long it takes, and what to expect. Each area page lists the towns covered and gives local contact details.

On-page SEO

Every page has a unique title, meta description, and heading structure built around the search phrase for that page. We wrote the content to answer the questions customers ask before they pick up the phone: Do you sweep open fires? How much does it cost? Do you install stoves? Are you insured?

Google Business Profile optimisation

We claimed and completed the profile, added the correct categories, service areas, and photos, and made sure the name, address, and phone number matched the website exactly. We also set up a simple process for collecting reviews after each job.

Local landing pages

We created separate pages for the main towns in the service area. Each page has local information, the services offered there, and a clear call to action. This helps the business rank for searches that include a town name.

The result

Within a month, Staffordshire Chimney Sweep was on page 1 for several high-value local search phrases. The phone started ringing with genuine enquiries from nearby homeowners.

The site now works as a proper lead generator. It is fast, easy to read on a phone, and it tells customers exactly what they need to know. The Google Business Profile brings in a steady stream of calls and direction requests, and the reviews are building trust in the local area.