If you work in a trade in Staffordshire, you already know how much work comes from word of mouth. But here's what changed: the recommendation now comes with a Google search attached. 'Dave said you're good' is followed by '[your business] reviews' — and what shows up decides whether the phone rings.
What customers check
Photos of real work (not stock), reviews with replies, a service area that includes their town, and a phone number they can tap. That's it. Four things, all easy, most trade sites missing at least two.
The bar is lower than you think
Most trade websites in Staffordshire are outdated, slow or both. A fast one-pager from £300 with your services, your towns, your photos and your reviews puts you ahead of most of the competition overnight.
And the enquiries compound
Every job photo added, every review collected, every town page written makes the next enquiry slightly more likely. It's the only marketing that gets better while you sleep.