A single service page is rarely enough these days. If you serve more than one town in Staffordshire, you need location pages — dedicated pages that prove you actually work in each place.
Why one page can't do it
Google ranks pages, not websites, for local searches. A page about 'boiler repair' with no mention of Leek won't beat a competitor's page about boiler repair in Leek — for a searcher in Leek. Every town you serve deserves its own evidence.
What makes a location page work
Genuine local detail: the areas you cover, local landmarks or reference points, town-specific photos or jobs, local reviews, and directions or travel notes. What doesn't work: the same 300 words with the town name swapped. Google — and readers — see through it instantly.
How many do you need?
Your main towns first — the ones that already bring work. Five strong location pages beat twenty thin ones. Expand as you win work further afield, and link them together so authority flows between them.