Whether you’re a plumber, hairdresser, dog walker or chimney sweep, having a professional and well-structured website is essential in 2025. Your online presence is often the first impression potential customers will have of your business – and if your website doesn’t reflect your quality of service, you could be missing out.
Here are five must-haves every local service business website should include:
1. Clear Contact Details (Everywhere)
Your phone number, email address, and service area should be easy to find on every page – ideally in the header or footer. Add a clickable phone number for mobile users and consider including a contact form that’s quick and simple to fill out. Bonus points if you integrate Google Maps to show your location or coverage area.
2. Service Pages with Real Detail
Don’t just list your services – explain them. Create separate pages (or at least sections) for each service you offer, describing what’s involved, how long it takes, and why customers should choose you. This also helps your SEO, as each service page can target different search terms.
3. Reviews and Testimonials
Word of mouth is gold for local businesses, and your website is the perfect place to showcase it. Include genuine testimonials from satisfied clients, ideally with names and locations. If you’ve got Google or Trustpilot reviews, embed them directly onto your site for added trust.
4. Professional Photos (Preferably Yours)
Avoid overused stock images where possible. Authentic photos of you, your team, or your work add a personal touch and help build trust. Whether it’s before-and-after shots, your van, or you in action – it all adds credibility and makes your site stand out.
5. Fast, Mobile-Friendly Design
Most people will visit your website from their phones. If your site takes ages to load or is hard to use on a small screen, they’ll bounce straight off. A clean, responsive design with fast loading times isn’t optional anymore – it’s a necessity.
Final Thoughts…
A great website doesn’t need to be complicated. It just needs to be clear, trustworthy, and tailored to your audience. If your website is missing any of the above, it could be costing you customers – but the good news is, it’s never too late to fix it.
Need help creating a website that works as hard as you do? Get in touch – we’d love to help.